EQT acquired CBR in 2007. As of December 2017, it had over 1,200 employees and supplied more than 8,300 sales outlets in 19 European countries.
It operates under two long-term established brands: Street One and CECIL. Under EQT V ownership, the Company has significantly invested in the business and its IT, digital and logistic infrastructure. CBR has developed from a fast fashion wholesale retailer to a contemporary multi-channel women’s fashion provider with a strong e-commerce platform. With the introduction of an in-house retail business and e-commerce function, the Company is now present and well positioned throughout all important sales channels.
With a strategy of launching twelve new collections per year and a dedicated end customer focus, CBR successfully offers fashion at the right time and in line with ongoing trends. Thanks to efficient processes, stable relationships with wholesale partners and a steadily growing digital distribution channel, CBR is well positioned to capitalize on both online and offline sales opportunities.