EQT VI acquired VERTU, the pioneer of luxury mobile phones, in a carve-out transaction from Nokia in Oct 2012.
During EQT VI’s ownership, VERTU has transferred the Company’s operating system from Symbian to Google’s Android, launched a range of new devices that are industry leading both from a design and technology point of view, and made substantial investment in go-to-market approach to step change customer experience.
- SektorConsumer goods
- Ansvarig AdvisorCaspar Callerström
- FondEQT VI
This renewed customer centric strategy has resulted in a successful improvement of VERTU's luxury brand positioning.
In October 2015 EQT VI completed the sale of VERTU to a group of international private investors.