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Motherbrain

A Powerful Synergy of AI and Human Expertise

Motherbrain is EQT’s dedicated team driving the integration of AI and data within the private equity industry. Founded in 2016, Motherbrain supports EQT’s entire investment lifecycle – from identifying opportunities to creating value across our portfolio companies.

Data and AI are central to EQT’s strategy for investments and value creation. These capabilities are fully embedded in our operations, future-proofing our investment teams and portfolio companies to succeed in an increasingly complex and data-driven world.

By leveraging EQT’s global reach, local expertise, and sector-specific insights, Motherbrain has been enhancing the organization’s capabilities since 2016 with advanced AI and data solutions.

We believe that the most meaningful insights arise when technology amplifies human expertise. Embedded within EQT’s investment process, our team ensures that every algorithm and dataset aligns with the practical realities of deal-making and value creation. This close integration connects technical capabilities with tangible business outcomes.

Our team brings together expertise in data science, machine learning, user experience, and strategy. With professionals from leading global tech and financial companies, we work closely with EQT’s deal teams to ensure technology and human judgment complement each other seamlessly. At Motherbrain, data alone isn’t enough - we emphasize collaboration between engineers, data scientists, and dealmakers to ensure that AI supports, rather than replaces, human decision-making.

Alexandra Lutz Head of Motherbrain

“Motherbrain is how we bring AI together with investor expertise.”

Alexandra LutzHead of EQT Motherbrain

Empowering our portfolio companies through Data and AI

At EQT, value creation is central to our ownership philosophy, and Motherbrain plays a key role in driving meaningful transformations across our portfolio. By combining data science expertise with advanced AI techniques, we support portfolio companies in addressing their most pressing challenges while aligning with their strategic objectives.

A Framework for Delivering Results

Our process begins with understanding each company’s unique context. Through data discovery and diagnosis, we collaborate with portfolio companies to identify high-impact opportunities and evaluate their feasibility. Next, we prototype AI-enabled solutions to validate their potential and mitigate risks. Finally, we deliver a proof of concept to the portfolio company or external partners, supporting successful implementation and fostering greater proficiency in data and AI within their teams.

Solving Real Business Problems

Motherbrain supports portfolio companies in addressing diverse challenges, including optimizing sales efficiency, identifying market expansion opportunities, improving operational excellence, and streamlining workflows. From uncovering untapped customer segments to enhancing resource allocation and leveraging predictive analytics for faster decision-making, we focus on delivering repeatable and scalable value.

A Partnership-Driven Approach

Our distributed team of data scientists and engineers works closely with portfolio companies and EQT’s deal teams to deliver tailored solutions. We have dedicated professionals based in North America, Europe, and APAC, aligning with EQT’s “local with locals” strategy. Additionally, we leverage a curated network of external partners to scale high-value programs, ensuring each initiative is impactful and sustainable.

Our Areas of Focus

01

Expansion / Whitespace

What are the untapped market segments or unmet needs, in terms of products, services, or geographies? Where should we build our next site if we want to optimize for points-of-interest density and proximity to high traffic roads?

02

Sales / Go-to-Market

Which accounts should our sales reps prioritize? Why? Which customer is likely to buy which product? Why? Can we tailor our product offerings to customers based on maturity signals throughout their expansion journey?

03

Operational Excellence

Can we optimize scheduling and resource allocation to better meet demand patterns?
How can we implement predictive maintenance to minimize downtime and costs?

04

Workflow Automation

Can we streamline customer support processes without sacrificing service quality?
How can we automate data collection and analysis to accelerate decision-making?

05

Data Maturity

Is our data organized enough to support decision-making? Where should we focus to break down data silos? How do we prioritize fixing gaps in our data quality?

06

AI Disruption Risk

Which roles or activities are most vulnerable to AI? What offerings could be replaced by AI competitors? How can we spot AI-driven threats early?

07

Data Talent

What skills should we prioritize in data hires? How do we attract the best AI professionals? Can we upskill existing teams to meet future needs?

The Motherbrain Platform is EQT’s proprietary tool designed to drive smarter investments by capturing and sharing institutional knowledge across our global teams. Leveraging EQT’s scale and reach, it redefines how we track deal pipelines, uncover insights, and develop deep sector expertise.

The platform enables EQT’s investment teams to collaborate seamlessly by centralizing institutional knowledge and lessons learned from past deals. By facilitating the exchange of insights and experiences, it promotes a more informed and unified approach to decision-making.

Leveraging EQT’s proprietary data and advanced AI capabilities, the Motherbrain Platform identifies patterns, extracts actionable insights, and deepens sector understanding. This empowers our teams to continuously refine strategies and navigate an increasingly complex investment landscape with confidence.

Learn More on Motherbrain.ai

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