NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN THE UNITED STATES, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION IN WHICH THE RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

Carnegie Investment Bank AB (publ) (”Carnegie”) and Skandinaviska Enskilda Banken AB (”SEB”) have been retained to explore the opportunity to sell up to 11,511,385 shares in AcadeMedia AB (publ) ("AcadeMedia") to Swedish and international institutional investors (the “Placing”). The shares are owned by Marvin Holding Limited (a holding company owned by EQT V Limited and its co-investors) (“Marvin”).

Marvin’s current holding amounts to 11,511,385 shares, representing 12.1% of the total number of shares in AcadeMedia.

The price per share in the Placing will be determined through an accelerated bookbuilding process. The bookbuilding period commences today, 26 October 2017, at 17:30 CEST and may close at any time on short notice.

Carnegie and SEB are acting as joint bookrunners in connection with the Placing.

Marvin Holding Limited

26 October 2017

THIS ANNOUNCEMENT IS NOT AN OFFER OF SECURITIES OR INVESTMENTS FOR SALE OR A SOLICITATION OF AN OFFER TO BUY SECURITIES OR INVESTMENTS IN ANY JURISDICTION WHERE SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL. NO ACTION HAS BEEN TAKEN THAT WOULD PERMIT AN OFFERING OF THE SECURITIES OR POSSESSION OR DISTRIBUTION OF THIS ANNOUNCEMENT IN ANY JURISDICTION WHERE ACTION FOR THAT PURPOSE IS REQUIRED. PERSONS INTO WHOSE POSSESSION THIS ANNOUNCEMENT COMES ARE REQUIRED TO INFORM THEMSELVES ABOUT AND TO OBSERVE ANY SUCH RESTRICTIONS. ANY FAILURE TO COMPLY WITH THESE RESTRICTIONS MAY CONSTITUTE A VIOLATION OF THE SECURITIES LAWS OF ANY SUCH JURISDICTION.