IMPORTANT INFORMATION

Svensk Utbildning Intressenter Holding AB (”Svensk Utbildning Intressenter”) a newly formed Swedish company indirectly and fully owned by EQT V Limited (”EQT V”), announced on 28 April 2010 a recommended cash offer ("the Offer”) to the shareholders in AcadeMedia AB (publ) (”AcadeMedia”) regarding acquisition of all the shares in AcadeMedia (the “Offer).

The Offer is not being made to persons whose participation in the Offer requires that any additional offer document is prepared or registration effected or that any other measures are taken in addition to those required under Swedish law. No documentation relating to the Offer is being distributed and must not be mailed or otherwise distributed or sent in or into any country in which the distribution or offering would require any such additional measures to be taken or would be in conflict with any law or regulation in such country – any such action will not be permitted or sanctioned by Svensk Utbildning Intressenter Holding.

Any purported acceptance of the Offer resulting directly or indirectly from a violation of these restrictions may be disregarded.

The Offer is not being made, directly or indirectly, in or into Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America by use of mail or any other means or instrumentality (including, without limitation, facsimile transmission, electronic mail, telex, telephone and the Internet) of interstate or foreign commerce, or of any facility of national security exchange, of Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America, and the Offer cannot be accepted by any such use, means, instrumentality or facility of, or from within, Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America. Accordingly, any documentation relating to the Offer is not being and should not be mailed or otherwise distributed, forwarded or sent into Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America. Svensk Utbildning Intressenter will not deliver any consideration from the Offer into Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America.

I hereby confirm that I have read the information, conditions and instructions on this webpage and accept these and confirm that I am not located in Australia, Canada, Japan, New Zealand, South Africa, Switzerland or the United States of America or any other jurisdiction in which the distribution or acceptance of the Offer would not be made in compliance with laws and regulations in such jurisdiction or where the acceptance or approval of an acceptance of the Offer requires additional offer documents, registration- or other measures than those required under Swedish law.

English - I accept
Svensk - I accept