TOP-TOY is the leading toys retailer in the Nordic region operating under the two banners Toys "R" US and BR in the Nordics and Northern Germany.

TOP-TOY operates toy stores under two banners, namely BR and TOYS"R”US. BR is a high street and mall concept with ~250 stores, focusing on convenient toys shopping across the Nordics and Germany, in addition to a full omni-channel offering.

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  • Responsible Advisor
    Albert Gustafsson
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TOYS"R”US is an out-of-town concept with ~50 stores and omni-channel offering across the Nordics. All TOP-TOY stores across the two banners are fully owned by the company.

The company was founded in the 1960s and has been run as a family-owned business until 2016, when a partnership between the founding Gjørup family and EQT VII was established. The company’s headquarter is located outside of Copenhagen, Denmark.

The company sources its products through its buying office in Hong Kong as well as in the European market through the Danish headquarter. The product offering includes important international brands and IP offerings, but also a significant share of exclusive private label and own developed products.


As a result of significant changes in the way consumers buy toys, on November 30th 2018, the Board of Directors of TOP-TOY, have filed for restructuring in the court.

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