Strauss Innovation

Strauss Innovation was acquired in 2008.

Strauss Innovation is a private label retail chain with approximately 100 stores in Germany. The company is well known for its innovative assortment concept combining interior decorations with women’s and men’s apparel.

  • Sector
    Consumer goods
  • Country
  • Fund
    EQT Opportunity
  • Entry
  • Exit

EQT Opportunity executed a thorough restructuring process during the fund’s ownership, including a brand repositioning and the closing down of non-profitable stores. The restructuring resulted in a turn-around and Strauss was transformed from a loss-making business in 2008 to one which was expected to generate profits for the full-year 2011.

In 2008, EQT sold Strauss Innovation to an affiliate of Sun European Partners LLP.

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