Current portfolio


Graphic resources for everyone

The global leading, freemium provider of digital visual content and graphic resources, including vectors, icons, photos, and templates

  • Sector
  • Country
  • Responsible Advisor
    Carlos Santana Garcia-Fuster
  • Fund
    EQT Mid Market Europe
  • Entry
  • Web

Private Capital



About Freepik
With headquarters in Malaga, Spain, Freepik is transforming the freemium visual content and online graphic design market, thanks to its innovative freemium business model, yielding a superior price-to-quality value proposition. The business model is based on a unique, data-driven approach to content sourcing and creation, leveraging consumer demand insights from 6 billion downloads to date.

The company, which operates under the Freepik, Flaticon, Slidesgo, Videvo and Wepik brands, is today the largest freemium provider of digital visual content in the world, offering over 40+ million high-quality and curated graphic resources, including icons, vectors, photos, and templates.

Market Trends and Drivers
Freepik’s underlying market is supported by fast-growing, digital-first industries, including game design, social media and digital advertising. These segments are backed by favorable secular megatrends, such as the increasing shift to digital advertising, the global democratization of content production through social media and the surge in mobile media and online gaming.

Board of directors

  • Chairperson
    Erik Huggers
  • Board member
    Vania Schlogel
  • Board member
    Martin Brodbeck
  • Board member
    Andres Torrubia
  • Board member
    Johan Svanström
  • Board member
    Carlos Santana Garcia-Fuster
  • Board member
    Friedrich Reick
  • Board member
    Daniel Gonzalez De Vega


  • CEO
    Joaquin Cuenca Abela
  • CFO
    Gary Lumsdon
  • Chief Strategy Officer
    Carlos Marin
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