Current portfolio


A leading provider of insight and analytics software and services to enterprise customers and market research professionals

In 2021, FocusVision merged with Confirmit, to form Forsta

  • Sector
  • Country
    United States
  • Responsible Advisor
    Hajo Krösche
  • Fund
    EQT Mid Market US
  • Entry
  • Web

Private Capital


  • Societal Contribution

  • 8Decent work and economic growth

About Forsta
Forsta is the only full-service provider of qualitative and quantitative insights and analytics tools. With operations in the United States, Europe, and Asia, Forsta provides essential software and services to enterprise customers and market research agencies.

Forsta provides solutions in Quantitative (including Surveys & Reporting), Qualitative (including Digital Qual & Live Video, Video Insights), and Voice of the Customer / Voice of the Employee, to help deliver intelligence with clarity, confidence, and impact.

Quantitative provides a proprietary software platform enabling online and mobile survey programming, testing, and real-time reporting, analytics, and data visualization. Qualitative provides a do-it-yourself platform form for qualitative research, video streaming, software tools for video management and analytics, and support services. Voice of the Customer / Voice of the Employee collects customer and/or employee feedback from various sources, analyzes it, and delivers insights to develop the customer or employee experience.

Forsta is headquartered in New York and London with additional offices in California, Oregon, Vancouver, Stockholm, Oslo, Grimstad, Moscow, Yaroslavl, Bulgaria, Singapore and Sydney.

Market trends and drivers
Technology enabled services for insights and analytics is part of a large, growing, and non-cyclical market with positive underlying trends. Strong market growth is driven by need for faster and deeper insights and shift from traditional primary research to more technology enabled methods.

Investment potential
Forsta is uniquely positioned to help its customers assess a goal, audience, or market given the breadth and depth of solutions. EQT has supported Forsta’s continued investment in technology and software solutions enabling rapid innovation of the company's product suite. EQT has also supported further investment in the sales organization, marketing department, and internal operations.

Board of directors

  • Chairperson
    Jorgen Smidt
  • Board member
    Hajo Krösche
  • Board member
    Doug Gilstrap
  • Board member
    Kristin Luck
  • Board member
    Pål Malmros
  • Board member
    Uli Beckmann
  • Board member
    Henning Hansen
  • Board member
    Melissa Perri


  • CEO
    Kyle Ferguson
  • CFO
    Chris Nagy

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