Divestments

Facile

Italy’s leading destination for consumers to compare prices for motor insurance, energy, telecoms and personal finance products

Facile helps users to compare prices and save money on key elements of their household expenditure, providing access and comparison to products from 80 providers.

  • Sector
    TMT
  • Country
    Italy
  • Fund
    EQT VIII
  • Entry
    2018
  • Web
  • Exit
    2022-10-12

About Facile
Founded in 2008, Facile helps approximately 20 million users to compare prices and save money on key elements of their household expenditure, providing access and comparison to products from 80 providers. Over the past 10 years, Facile, meaning ”easy” in Italian, has established itself as a brand name through effective and smart online and TV marketing. Facile has achieved an average annual top-line growth of 21% over the past five years and in 2017 the company generated approximately EUR 71 million in sales pro-forma.

Originally focused on motor insurance, Facile has sucessfully diversified accross all main household, insurance and personal finance products over the past 4 years. Today motor insurance generates around 2/3 of the revenue while other products generate the rest and continue to grow strongly.

Beside its slick online website and effective call-centers, Facile also offers customers access to a network of insurance/mortgage agents and, since last year, a network of stores. This makes the company multi-channel, a rare feature in the OPC (online price comparison) space and very well tailored to the Italian market where consumers expect more offline interaction vs other European markets.

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