BTX Group

EQT IV bought BTX Group in 2005. BTX Group consists of 5 individual clothing brands, all positioned in the mid-market “value for money” segment of the market, and the company employs about 150 people.

During the past 15 years, BTX Group has moved from being a production company to being a wholesaler.

  • Sector
    Consumer goods
  • Country
  • Fund
    EQT IV
  • Entry
  • Exit

BTX Group has 4,500 customers and the brands are marketed primarily in the Northern part of Europe and the fashion concepts aim at women +40.

In 2013, EQT IV sold BTX Group to Sun European Partners.

EQT logo