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Current Portfolio

Freepik

Graphic resources for everyone.

The global leading, freemium provider of digital visual content and graphic resources, including vectors, icons, photos, and templates.

Key Facts
Sector

Technology

Country

Spain

Fund

EQT Mid Market Europe

Entry

2020

Responsible Advisor

Carlos Santana Garcia-Fuster

Website

Freepik

n illustration of a person sitting at a desk using a laptop, surrounded by creative elements.

About Freepik

With headquarters in Malaga, Spain, Freepik is transforming the freemium visual content and online graphic design market, thanks to its innovative freemium business model, yielding a superior price-to-quality value proposition. The business model is based on a unique, data-driven approach to content sourcing and creation, leveraging consumer demand insights from 6 billion downloads to date.

The company, which operates under the Freepik, Flaticon, Slidesgo, Videvo and Wepik brands, is today the largest freemium provider of digital visual content in the world, offering over 40+ million high-quality and curated graphic resources, including icons, vectors, photos, and templates.

Market Trends and Drivers

Freepik’s underlying market is supported by fast-growing, digital-first industries, including game design, social media and digital advertising. These segments are backed by favorable secular megatrends, such as the increasing shift to digital advertising, the global democratization of content production through social media and the surge in mobile media and online gaming.

Board of directors

Chairperson

Erik Huggers

Board member

Vania Schlogel

Board member

Martin Brodbeck

Board member

Andrés Torrubia

Board member

Johan Svanström

Board member

Carlos Santana Garcia-Fuster

Board member

Daniel Gonzalez De Vega

Management

CEO

Joaquin Cuenca Abela

CFO

Gary Lumsdon

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