EQT enters global partnership with Emirates Great Britain SailGP Team
EQT and the Emirates GBR sailing team form a multi-year partnership spanning the global SailGP championship calendar through to 2030, featuring prominent branding on the team's F50 race boat and premium hospitality engagement SailGP is one of the world's fastest-growing sports championships, combining advanced technology with a relentless focus on performance, which closely aligns with EQT’s philosophy of continuous betterment As private markets become more accessible to individual investors, building brand awareness with audiences beyond EQT's traditional institutional base is becoming increasingly important – the Emirates GBR partnership aims to help advance this strategic priority
SailGP is a global racing championship featuring national teams competing in F50 catamarans at races across EMEA, the Americas and Asia Pacific. Since launching in 2018, SailGP is one of the fastest-growing sports championships globally with a 12x audience increase(1).
As part of the partnership with the Emirates GBR, EQT becomes the sailing team’s official private markets partner across all global SailGP championship events through 2030. The partnership includes prominent branding on the Emirates GBR F50 catamaran, alongside access to premium hospitality and stakeholder engagement opportunities.
The partnership coincides with EQT's refreshed global brand platform, 'Better Never Ends' – a philosophy of continuous improvement that mirrors Emirates GBR SailGP Team's relentless focus on precision and performance.
Peter Beske Nielsen, Head of Global Wealth Solutions, at EQT said: "We believe that an ever-larger share of value creation in the global economy is happening in private markets, and individual investors want access to that opportunity. As we continue to broaden EQT’s investor base, building brand awareness of our firm is a strategic priority. SailGP – also known as the ‘F1 on water’ offers a truly global platform that reaches audiences across our key markets. We are proud to partner with Emirates GBR, a team that shares EQT’s commitment to continuous improvement."
Steve Nutbeam, CMO at EQT said: “At EQT, we believe that better never ends. It's a mindset that shapes how we invest, how we build businesses, and how we continue to evolve as a firm. Emirates GBR shares that same mindset, making this a natural partnership as we continue to build the EQT brand and deepen our connection with audiences around the world."
Sir Ben Ainslie, CEO and Team Principal of Emirates GBR SailGP Team, said: “We're delighted to welcome EQT to the Emirates GBR SailGP Team. At the heart of both our organisations is a drive to keep getting better through innovation, performance and teamwork. That reflects EQT's 'Better Never Ends' philosophy and perfectly captures what it takes to succeed in SailGP, where marginal gains, constant innovation and performing under pressure make all the difference. We're proud to partner with an organisation that shares that mindset, and we look forward to working together to create value both on and off the water as we compete on the global stage.”
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(1) SailGP, 2026
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[email protected]About EQT
EQT is a purpose-driven global investment organization focused on active ownership strategies. With a Nordic heritage and a global mindset, EQT has a track record of more than three decades of developing companies across multiple geographies, sectors and strategies. EQT has investment strategies covering all phases of a business’ development, from start-up to maturity. EQT has €270 billion in total assets under management (€141 billion in fee-generating assets under management) as of 31 December 2025, within two business segments – Private Capital and Real Assets.
With its roots in the Wallenberg family’s entrepreneurial mindset and philosophy of long-term ownership, EQT is guided by a set of strong values and a distinct corporate culture. EQT manages and advises funds and vehicles that invest across the world with the mission to future-proof companies, generate attractive returns and make a positive impact with everything EQT does.
The EQT AB Group comprises EQT AB (publ) and its direct and indirect subsidiaries, which include general partners and fund managers of EQT funds as well as entities advising EQT funds. EQT has offices in more than 25 countries across Europe, Asia and the Americas and has more than 1,900 employees.
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About EQT
EQT is a purpose-driven global investment organization with EUR 291 billion in total assets under management (EUR 155 billion in fee-generating assets under management) as of 30 June 2026, within two business segments – Private Capital and Real Assets. EQT owns portfolio companies and assets in Europe, Asia Pacific and the Americas and supports them in achieving sustainable growth, operational excellence and market leadership.
More info: www.eqtgroup.com
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About Emirates GBR
The Emirates Great Britain SailGP Team was a formidable force both on and off the water in the 2025 Season, becoming the first ever team to complete the treble – winning the Season Championship, SailGP’s environmental and social-focused Impact League and topping the season leaderboard on points. Emirates GBR is led by the most successful Olympic sailor of all-time, Sir Ben Ainslie, as CEO. The team’s F50 is driven by Olympic gold medallist, former Moth World Champion and America's Cup Helm, Dylan Fletcher MBE. The crew alongside him features sailing’s top talent, including Olympic gold medallists Hannah Mills OBE, Stuart Bithell MBE and Ellie Aldridge MBE, as well as America's Cup athletes Neil Hunter, Nick Hutton, Luke Parkinson and Ben Cornish. Kai Hockley, a 20-year-old from Tottenham, London, completes the squad as a development sailor who is part of the team's Athena Pathway programme.
Visit emiratesgbrsailgp.com to find out more
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