Parques Reunidos

About Parques Reunidos

Founded in 1967 and headquartered in Madrid, Spain, the company portfolio comprises over 60 assets (theme parks, aquatic parks, animal parks, and other attractions) distributed in 45 locations and receiving over 20 million visitors per year. Parques Reunidos operates regional parks, owned or under long term contracts, with strong recognition and roots within their communities. Demand is mostly regional with limited dependence on tourism which makes it predictable, with high recurrence and resilience.

Market trends and drivers

Regional theme parks have been a growing leisure alternative for centuries despite the rise of new forms of entertainment and changes in consumer preferences. They offer a unique value proposition which combines an affordable, family, full day and outdoor activity with a high fun, risk free, physical experience.

The market outlook remains positive benefitting from several macro trends such as a rising middle class, urbanization and the replacement of goods with experiences by consumers.

Investment potential

Parques Reunidos is a leading global operator with a diversified portfolio of high quality assets. Supported by the positive market trends, the company has strong value creation potential in rolling out commercial best practices in areas such as sales, marketing, pricing and food & beverage; increasing digitalization by defining and implementing a roadmap to optimize customer experience and internal processes; developing and expanding the park portfolio through a targeted expansion capex strategy and strengthening the organization and management team to incorporate the required capabilities to achieve this growth. Additionally, the global theme park industry remains fragmented and Parques Reunidos is in a great position to pursue inorganic growth through selected acquisitions.