Epidemic Sound

About Epidemic Sound

Epidemic Sound is a global leader in music and sound for content creation, offering an extensive catalog that's heard over 3 billion times every day. Its user-friendly licensing model allows brands and creators to access music with full usage rights while providing AI-tools to elevate their content. Epidemic Sound partners with artists across all genres, providing them with financial support through a 50/50 royalty split, upfront payments, and bonuses. Artists can also explore multiple projects simultaneously, making Epidemic Sound a flexible and artist-centered platform.

Business Model

Epidemic Sound’s unique business model was tailor-made since its inception in 2009 to simplify music licensing. Primarily through a subscription-based model, customers are given access to our extensive music library for usage in content production. This includes all rights cleared for usage on all platforms, in any country, for unlimited time, and with no reporting needs, ensuring a seamless and worry-free soundtracking experience.

Market trends and drivers

Epidemic Sound is strategically positioned in the global music industry due to its differentiated business model and is well-positioned to benefit from strong secular trends, including:

• Hypergrowth in online video content production and consumption across social platforms.
• The continued shift to music streaming services.
• The democratization of music creation and access.
• The new AI-paradigm.
• The increasing trend of using curated, situational music to enhance customer experience and brand affiliation.

Investment potential

EQT Mid Market Europe and EQT Growth’s strategy is to support Epidemic Sound’s growth journey through further investments in the product platform (including AI-driven tools) and continued international expansion. The mission is to realize the company’s full growth potential in both existing and new end-markets.