Woman playing tennis on a clay tennis court.

ATP Tour

Every
benchmark

Better isn’t a destination. It’s a discipline.  Driven by the pursuit of constant improvement, EQT is the Official Private Markets Partner of the ATP Tour.

sets a new
baseline

“Tennis has always been about more than athleticism – it demands strategy, discipline, and the relentless pursuit of improvement. Those same qualities are reflected in EQT’s approach to investing.”
Per FranzénCEO & Managing Partner

Chasing better.
In every match.
In every market.

For more than thirty years, we’ve been driven by the same mindset:
The pursuit of constant improvement.

The belief that strong results are never the finish line. That there’s always another level to find.
Another standard to raise.

From building advisory teams with local roots, to scaling alpha on the global stage.
From rigorous full-potential planning, to continuous, hands-on value creation.
We chase better, every single day.

It’s the same pursuit that powers the ATP Tour.
Where every win is a new starting point.
And every generation builds on the achievements of the last.

United by a shared mindset: No matter how far you’ve come, there is always more ahead.

EQT and the ATP Tour.
Different courts. One belief:
There is no limit to better.