What “Better Never Ends” Means for EQT


“There is no limit to what better looks like – for our clients, the companies we invest in, the communities they touch, and every one of us here,” says EQT CEO Per Franzén.
EQT was built on a spirit that there is no limit to better.
EQT was built on a spirit that there is no limit to better. We believe that potential is never fixed, that progress isn’t a milestone but a mindset – one that drives how we invest, build and grow.
Day by day, we turn businesses into engines of growth. We create value, advance industries and empower clients to achieve what matters most to them. When capital is directed with conviction, it delivers more than performance. It creates gains that align with ambition, purpose and vision.
“There is no limit to what better looks like – for our clients, the companies we invest in, the communities they touch, and every one of us here,” says Per Franzén, EQT’s CEO. “At EQT, better never ends.”
Global scale
Over the past 32 years, we’ve grown to become the second-largest private-markets firm in the world by capital raised. In 2025, EQT was the most active private-markets firm in equity capital markets (ECM) transactions for the second year running. Along with a portfolio of companies, we have investments across infrastructure and real estate. Our ambition has always been to build real differentiation in a market that is increasingly consolidating.
EQT most active in ECM deals for 2025

But we’re not stopping there. We’re determined to keep raising the bar, even from a position of strength. The landscape is shifting fast, and the firms that are constantly looking for continuous improvement are exactly the ones best placed to navigate it.
Our long-term ambition is to be the most attractive private-markets firm of scale, delivering industry-leading solutions globally. There are three core elements that will help get us there.
First, we are focused on the client. We are always looking to understand what our customers need, not just today but across market cycles.
Second, our values and our people. We are a values-driven firm. Our values are non-negotiable and foster that EQT culture of team work, collaboration and constant improvement.
And third, the creation of value. We keep on investing into our capabilities so that we can transform companies and assets in thematic industries.
The future for private markets
We believe that, in the future, a limited number of globally diversified, high-performing platforms will attract the vast majority of capital being allocated to private markets. We intend to be one of them.
Better is not a conclusion… it’s a mindset. At EQT, better never ends.
ThinQ by EQT: A publication where private markets meet open minds. Join the conversation – [email protected]

Exclusive News and Insights Every Week
Sign up to subscribe to the EQT newsletter.


