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Current Portfolio

ManyPets

The UK's leading digital-first pet insurance provider.

ManyPets is one of the UK’s leading pet insurance providers, bringing a customer-centric, digital-first approach that enables better pricing and user experiences.

Key Facts
Sector

Insurance

Country

United Kingdom

Fund

EQT Growth

Entry

2021

Responsible Advisor

Carolina Brochado

Website

Manypets

The investment thesis

Medium

A wet dog with soap bubbles on its head, looking directly at the camera.

About ManyPets

Founded in 2012 by CEO Steven Mendel and CTO Guy Farley and headquartered in London, UK, ManyPets is dedicated to providing an easy-to-understand and easy-to-use digital-first insurance experience. It launched exclusively into pet insurance in 2017 and is now one of the leading pet insurers in the UK.

Market trends and drivers

The pet insurance industry has experienced tremendous growth over the past few years, driven by strong secular tailwinds such as growing pet ownership and pets increasingly being considered as core family members by their owners. Nonetheless, fewer than half of pets are insured and as a result, while scientific advances are enabling more sophisticated veterinary treatments, many pets are unable to access improved care. Thanks to its digital-first approach and customer centric focus, ManyPets is in prime position to continue expanding its market share.

Investment potential

EQT Growth leverages its advisory network to support ManyPets’s international expansion and accelerate its growth. ManyPetsalso benefits from EQT’s long background in the pet industry, having developed IVC Evidensia (the largest veterinary clinic network in Europe) and Musti Group (the largest pet care specialist in the Nordics, listed on Nasdaq Helsinki since 2020).

Find out more about the investment on EQT Growth’s Medium.

Management

CEO

Luisa Barile

Operations

Darren Sprigg

Underwriting

Justin Clarke

Product, Design and Delivery

Sophia Pilkington-Miksa

Data

Pierre du Toit

Finance and People

Nicci Setchell

Marketing

Shane Larkin

Communications and Brand

Ryan Wheaton

Engineering

Russ Rhodes

Risk and Compliance

Natasha Crawley

Do You Want to Know More?

We are eager to explore how we can achieve great things together.