Karo Healthcare

About Karo Healthcare

Karo Healthcare sells and markets a portfolio of everyday healthcare products that help prevent illnesses and treat everyday health problems. The portfolio comprises primarily consumer health products (CHC) within seven distinct categories - Skin health, Foot health, Intimate health, Digestive health, Wellness, Pain, Cough & Cold, and Specialty products. Karo Healthcare's products are available in more than 90 countries with Europe and the Nordic region as the core markets. Karo Healthcare was founded in 1987 and is headquartered in Stockholm, Sweden.

Market trends and drivers

The large consumer health market demonstrates stable growth over the cycles and high resilience during economic downturns. The market offers attractive growth opportunities both organically, driven by strong secular growth drivers including consumerization of care, growing focus on preventative and self-care and shift to digital, as well as inorganically through high M&A activity as a result of the continued consolidation in the pharmaceutical industry.

Investment potential

Accelerate organic growth in existing portfolio through commercial and digital focus, primarily on larger “Hero” brands with international presence and significant growth potential.

Continue consolidating the fragmented consumer health market by acquiring pan-European brands in core categories with growth potential, further substantiating the attractive organic growth outlook.

Drive operational improvements including increasing gross margin through CMO and logistics consolidation, as well as driving operating leverage while strengthening Karo Healthcare's organization and capabilities.